Spring/summer collection: Bee a good human

When we talk about pollinators, we like to put our friend, the honeybee in the spotlight. However, it is important to give some credits to the 2000 other bee types as well. Pollinators come in all shapes and are amazingly divers.

I feel a strong urge to shift that bad PR for bees and pollinators in general. That’s why the new Light and Air collection is dedicated to earth’s pollinators. However, we can’t talk about pollinators without flowers which is why we made it all about pollinators and wildflowers. 

Love affair between pollinators and flowers

Pollinators and plants have a really special relationship, and neither can exist without each other. Plants can’t walk across the garden to have sex which is why they rely on their little love affair with pollinators to get down and dirty. Pollinators are small animals and insects which fly up to a flower and while they enjoy their sweet nectar, pollen gets stuck to their body. This pollen is then carried to the next flower the pollinator visits which fertilizes the plant, making it possible for veggies, fruit, seeds and nuts to grow. One pollinator may visit up to five thousand flowers a day. As pervy as this may sound, I love to watch the process and I’d highly recommend you get yourself enjoying some pollinator pleasure (starting at 3:18).

How important are pollinators?

One in three bites we eat is made possible through pollination. This means that we would be pretty screwed without their “free service”. Not only us but our eco-system as a whole.

When talking about pollinators, we shouldn't only think of the honeybee but also of the 2000 other bee types as well. Pollinators come in all shapes and sizes. Honeybees which are mostly kept in managed hives are possibly responsible for 5-15% of insect-pollinated crop. The remaining 85-95% depend on wild pollinators such as butterflies, flies, moths, beetles, bats, birds and other spices of bees.  


Around the world, pollinators are suffering and constantly declining. The following diagram illustrates the main threats:

Pollinator Stressors

5 simple actions you can take to protect pollinators

Now that we know what leads to the massive decline of pollinators, we should really think about what we can do to save them.  

  1. Plant for pollinators. Go online, search for 'bee friendly flowers' that are native to your area and plant them on your balconies, gardens or in a pot on your doorstep.
  2. Let your garden grow wild. Maw your lawn less regularly, remove cuttings and leave wild patches for wildflowers which make great nesting- and feeding sides. 
  3. Cut pesticides.Think about alternatives and only use pesticides as a last resort. If you can, shop organic. 
  4. Build a bee hotel and try not to disrupt their nesting
  5. Reduce your carbon footprint. 


Head to the new pollinator friendly spring/summer collection 


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